|
A brand built for today's riders, who, despite all the bullshit, continue to look at any slope, rock, or spot, and see nothing but possibility.
|
Our commitment is to relentlessly answer that question.
|
From our team riders to our product designers and everyone in between, this brand is built by lifelong, obsessive snowboarders.
Our internal team is crafting a product and building a brand that is for snowboarders, because snowboarding isn't just something that we do, it's everything that we are.
Gotta get back to work.
|
Be the first to see
what's poppin'
People
Every part of this brand has a lifelong expert driving it. Board Engineers with decades of design under their belts. Marketing led by photographers and artists, and sales managers who started on the shop floor. This isn't a team we just assembled; it's one that assembled itself around snowboarding.
Product Design/Development
Freestyle happens everywhere, not just in the park. We designed a line of boards and bindings that help you find it. Park laps or just the side hits on your way to it. Armada Snowboards are meant to be ridden with freestyle at the forefront of every aspect of your riding.
Testing/Approval
If it didn't pass the team, it didn't make the line. Every board and binding has been put through it by the people who ride them for real. Seasoned pros, lunch-lap engineers, reps that rip. From sidecut radius to binding buckle teeth, we tested and improved until we had 100% buyoff from the whole crew. This product line is made of what we all trust on our own days out.
Team
Danimals
Everything you want in a snowboarder. Smooth, fast, calculated and Minnesota nice, we are honored and humbled to have Danimals on the squad.
Stefi Luxton
One of the most stylish, nicest and raddest snowboarders alive, Stefi Luxton is officially on the squad and we couldn't be happier about that.
Alek Oestreng
Calm, cool, collected…and talented as all hell, Alek Oestreng has signed the dotted line and is all in. Welcome to the crew, Alek.
Ivika Juergenson
Baltic resilience meets Nordic precision, Ivika Juergenson is locked in with Armada and to say we're hyped is an understatement.
Mike Liddle
He's our guy. The metal machine, himself, Mr. Mike Liddle. Your favorite snowboarder's favorite snowboarder is on Armada. Let's do this, Mike.
Justin Phipps
One of snowboarding's most promising rising stars, Justin Phipps is on the squad and we can't wait for you to see what he's set out to do.
Juliette Pelchat
A true ATV in every sense of the term. Style, personality, flavor, whatever you wanna call it, Jubes has got it. Linking together podium grade slopestyle runs, or landing backcountry tricks into pillow fields, she’ll be putting our boards through the ringer.
Egan Wint
One of the most exciting riders alive, Egan Wint keeps you on your toes whether she's grinding in the streets or double chucking in the mountains. She's set to do big things in this community, and we are equal parts honored and hyped that she will be doing it on Armada.
